Global empire refers to "the extension of a state's sovereignty over territories all around the world" (Studygroup 2008, no.pg).
My
global media empire would be media that are complete non-profit organisation. The media exist only for
facilitation of and raising awareness of goodwill activity in the world, and consequently
could contribute to resolving global issues such as poverty, disease and environmental
degradation.
A survey has determined that foundations and non-profit technology service providers have high interests in supporting the use of new digital media tools and strategies for philanthropy (Perlstein 2011, p. 45). The paper suggests engaging youth with the issues via mobile as an example (Perlstein 2011, p.48). There can be many rooms to engage people with global issues by utilising digital technology. In fact, Microsoft’s funder, Bill Gates has established a philanthropic foundation.
Image sauce: http://www.ikeepsafe.org/digital-citizenship-2/philanthropy-be-good-for-goodness-sake/
Bill Gates : How to fix capitalism
http://www.youtube.com/watch?v=zA1ioym5OYA&feature=related
A survey has determined that foundations and non-profit technology service providers have high interests in supporting the use of new digital media tools and strategies for philanthropy (Perlstein 2011, p. 45). The paper suggests engaging youth with the issues via mobile as an example (Perlstein 2011, p.48). There can be many rooms to engage people with global issues by utilising digital technology. In fact, Microsoft’s funder, Bill Gates has established a philanthropic foundation.
Image sauce: http://www.ikeepsafe.org/digital-citizenship-2/philanthropy-be-good-for-goodness-sake/
http://www.youtube.com/watch?v=zA1ioym5OYA&feature=related
Mass
media are able to “control and shape the direction of society” (Steven 2003, p.
38). When dominant powerful groups in
society appear natural through media, their position is maintained and AntonioGramsci called this hegemony (Steven 2003, p. 52). On the other hand, now the way we receive media
information is changing. Today, people
have more media choices than ever before thanks to “the proliferation of new
information sources through the internet” (Steven 2003, p. 51).
Ability
to choose media messages means that people are seeing an event from a variety
of views. This could deconstruct established
dominant massages among viewers and give more attention to marginalised,
excluded and vulnerable people in society and the world. The idea of ‘media as complete non-profit organisation’
might be a little pessimistic, however, goodwill activity could be more
expanded and penetrated among people by cooperating with media technology in
the future. This is my global media
empire.
References:
Perlstein,
J 2011, ‘Amplifying social impact in a connected age: A survey of
technology-related philanthropy for social benefit.’, National Civic Review, vol. 100, no. 3, pp. 45-49, retrieved 29
July 2012, Academic Search Complete.
Steven, P 2003, The no-nonsense guide to the global media, New
Internationalist, Oxford, pp. 37–59.
Studygroup, 2008, 'Global empire', retrieved 29 July 2012,
<http://www.studygroup-bd.org/global-empire.html>.
Studygroup, 2008, 'Global empire', retrieved 29 July 2012,
<http://www.studygroup-bd.org/global-empire.html>.
It's good to see someone else focusing on media's potential to create good in the world. Although it's wishful thinking, I really like your ideas. I also like that you've provided some extra information about Bill Gates and his foundation.
ReplyDeleteI find myself agreeing with this whole post. Your global empire has a very positive message and you've sold it well in your blog.
I look forward to reading more of your ideas in weeks to come.
Well-illustrated and well-referenced. Also, you included a relevant YouTube video. I really enjoyed your original idea of the media as a non-profit organization, among other things contributing to resolve important global issues such as famine and environmental degradation. I imagine a world without paparazzi, without articles entitled “How to Lose Ten Pounds Before Summer Starts”, and without Justin Bieber’s breaking voice making the front page. (I’m afraid I live in a dream world.)
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